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A private presentation Deira · Dubai
What if your hotel had its own sound?
A signature sound for Swissôtel Al Ghurair’s social and digital content: one motif, re-cut for every channel you post on, from TikTok to the booking page.
01 — The problem
Right now, your hotel sounds like everyone else.
Reels
Trending audio, picked post by post. It sounds current for a month, then like every other account using the same clip.
Borrowed music
Commercial tracks you don’t own. Licences that expire, can’t follow you into a campaign, or get your video muted.
Library tracks
Stock music from the same few catalogues, heard in lobbies, spas and brand films around the world.
TodayA different sound on every channel
- Website
- TikTok
- Stories
- Ads
- Spa
With a signatureOne sound, recognisable everywhere
- Website
- TikTok
- Stories
- Ads
- Spa
02 — The offer
One signature. Every channel.
A five-note motif written for Swissôtel Al Ghurair, and an expression of it for every channel you publish on. Same DNA throughout, so followers know it’s you by ear.
One signature
Endless expressions
Where it lives
Seven expressions, each cut for the channel it lives on. Press play on any of them.
The sound changes. The identity stays.
This is limitless.
Once you own your signature, new music can be added every month: new expressions for every campaign, season, opening and trend, all built on the same DNA.
- Website
- TikTok
- Reels
- Stories
- Brand films
- Paid ads
- Launches
- Seasonal campaigns
- Spa & wellness
- Interviews
- Speeches
- Podcasts
- Events
Under a voice
Make room for the voice.
The same music sits under interviews, speeches, podcasts and voice-overs. Press play, then move across the pad: the highs fall away and the voice gets its space back.
Poolside at sunset · example audio · full range
03 — Why it works
-
01
Recognisable
One motif runs through everything, from the booking page to a fifteen-second Reel. Followers know it’s you before they see the logo.
-
02
Always fresh
New music every month on the same DNA: seasonal editions, launches, campaigns, new trends. Your feed never sounds tired. The identity never changes.
-
03
Yours forever
Composed for one hotel and fully owned. No licences to renew, no usage limits, no muted videos.
04 — The investment
How it works.
Step 1
Your Sonic Identity
$7,500 one-time
- Your signature, composed from zero for Swissôtel Al Ghurair
- Expressions for Reels, TikTok, films, ads, seasons and spa content
- All files and stems delivered, ready for your team and agencies
- 100% owned · Unlimited use · No licence, ever
Step 2 · Optional
Evolve
$1,300 / month
- 2 new pieces every month, built on your signature
- For new Reels, campaigns, seasons and launches
- 100% owned · Unlimited use
- Cancel anytime
First month included with Step 1.
Add EvolveHotel groups, openings & multi-property identities: on request. Get in touch
No licensing. No usage limits. You own every piece of music I create for you.
Let’s build The Sound of Al Ghurair.
Composed by Gauthier
Composer & sonic architect. Credits include Sony Music, Universal Music, Netflix, BBC and the FIFA World Cup.